I've always been allergic to boxes. As a professional makeup artist working across fashion, TV, film, and more, I built my first successful business by following my instincts rather than industry "best practices." But when I transitioned into coaching and brand strategy, I tried to squeeze myself into conventional marketing formulas.
Launch new offers every month they said... Copy these sales and content scripts they said... Keep your rates accessible, they said. Each time I followed these "proven" approaches, something felt deeply misaligned. While these strategies worked for others, they drained my energy and diminished my results. I kept thinking something was wrong with me.
The breakthrough came when I finally recognized that my resistance wasn't a weakness. It was actually my greatest strength.
Instead of fighting my natural tendency to break free from constraints, I embraced it. I abandoned the launch model that everyone swore by. I stopped creating offers that didn't align with my natural coaching style. I began leading with an "Authority Energy Field" that allowed clients to self-select rather than being pushed through conventional funnels.
The results were immediate and profound. Not only did I enjoy my work infinitely more, but I attracted incredible clients who valued my distinctive approach. My revenue increased and I raised my rates to reflect the true value of transformation, not just tactics.
What surprised me most was the feedback from clients: "This is such a breath of fresh air." "Your approach makes me feel seen." "The way you think about branding actually delivers what others just promise."
I realized that what makes rebels like us different isn't a liability. It's our most valuable intellectual property.
This revelation became the foundation of the Rebel Authority Method™. While conventional branding stops at messaging, tone, and visual identity, I discovered that true Rebel Brands go much deeper. When you own your power and turn your natural rebellion into strategic advantage, you don't just create a brand… you BECOME THE AUTHORITY in your space.
For over 15 years, I've helped rebels, contrarians, and change-makers transform their natural resistance to "business as usual" into powerful brand authority.
- Doubled or more their rates while attracting the most ideal clients
- Secured major media features and speaking opportunities
- Built waitlists for services that previously struggled to sell
- Developed cult-like audience loyalty in saturated markets
- Created category-defining positions that competitors can't touch
The difference isn't just better branding tactics. It's a fundamentally different approach that starts with your authentic rebellion and builds strategic authority around it. Instead of forcing you into conventional branding formulas that were never designed for rebels like us.
This methodology has been amplifying rebels since 2011 and has transformed brands across numerous industries.